As the 2024 US presidential elections draw near, with less than a year remaining, artificial intelligence has become an active participant in the race.
Artificial intelligence is likely to change the fate of elections, but due to the lack of trust many Americans have in politicians and the absence of regulatory guidelines regarding artificial intelligence, these technological integration processes are likely to remain “behind the scenes,” as experts suggest.
How will elections appear with the assistance of artificial intelligence?
According to CNBC, Kevin Perez Allen, Chief Communications Officer of the healthcare advocacy organization United States of Care, said that artificial intelligence will assist in analyzing data on voting patterns, formulating resident messages, and analyzing trends in social media communication.
Perez Allen has years of experience as a professional in political campaign communications and has witnessed the evolution of campaigns with technology.
For instance, according to its creator, ChatGPT is already capable of generating initial drafts for speeches and marketing materials for campaigns. Additionally, it can be utilized in email messages and texts for fundraising purposes.
Perez Allen stated that there is a lot in the electoral campaign that can be simulated by artificial intelligence.
The deep deception in the trajectory of the election campaign.
Sinclair Schuler, the co-founder and managing partner of Nuvalence, a company specialized in implementing artificial intelligence, who has assisted governments in integrating AI, cannot help but consider the risks of artificial intelligence in the electoral space.
Scholar said, “We will see many fictional stories being written in favor of and against candidates.”
Scholar Schuler refers to “deepfake,” which are manipulated videos, images, and audio that are created using artificial intelligence.
It is certain that the battle between “fake” content that is created and the mechanisms of detection that are trying to eliminate it will escalate as the deadline for the US presidential elections approaches.