Ryan Higa Explains in Billion Follower Summit about Earning Millions From YouTube

The audience at the Billion Follower Summit’s second edition showed enthusiasm for the session titled “Strategies to Generate $50 million in Business through YouTube.” Ryan Higa, an American content creator and the proprietor of the YouTube channel “Jubilee” with 10 million subscribers, garnering around 200 million monthly views, provided significant insights on the potential for launching private companies on YouTube and earning millions of dollars.

Ryan directed his speech towards the specific subjects he covers in his YouTube channel and company, enabling him to generate annual earnings in the millions. A crucial factor among these is his ability to select topics that engage the viewers and hold their interest.

Selecting ideas

Ryan thinks that when two people who have different opinions talk, it can be a captivating experience. This is especially true when the conversation is presented in a creative way, as it not only enhances the viewer’s enjoyment but also motivates them to watch the entire video.

Ryan believes that this is the ultimate indicator of success on YouTube, as it leads to actual monetary gains.

According to him, there are channels that have only a thousand subscribers, but their owners make more than one hundred thousand dollars every month due to the significantly high number of hours watched.

According to Ryan, the primary focus for a YouTube content creator is to carefully select and develop ideas for their videos. By choosing a compelling idea and delivering it effectively, creators can attract viewers and potentially convert them into customers, leading to significant revenue for their channels.

Credibility is a necessity

In contrast, Herman Garmendia, a popular YouTuber from Chile, discussed in a session titled “Why I shut down my channel after achieving 45 million subscribers” how he became the most renowned Spanish-speaking channel globally.

He revealed the reason behind closing his channel, stating:

“Back in 2011, I created my channel, Holasoygerman, where I shared countless funny videos, jokes, and inspiring stories from my life. However, when the subscriber count reached 45 million, I felt like I had shared all that was within me, prompting my decision to permanently shut down the channel.”

“I shut down my YouTube channel because my principles in life are centered on being truthful and dependable. When I realized that I didn’t have anything meaningful to share, I made the choice to quit and explore another hobby that brings me joy.”

“I started a brand new channel specifically dedicated to gaming, without notifying anyone to prevent diverting subscribers from my new endeavor. I allowed everything to unfold organically.”

Content creators and brands

During a session filled with valuable information, experienced content creators and marketing campaign managers offered their insights to fellow creators who were looking to collaborate with brands for product advertisements.

Erika Williams, Jack Appleby, and Max Kilmenko, the mentioned speakers, all reached a consensus that for content creators to effectively collaborate with brands, they should follow certain guidelines. These guidelines encompass conducting comprehensive research on the brand and ensuring that its values align with those of the content creator.

They suggested that content creators need to find a balance between their own content and promotional content. It is important for them to be transparent when it comes to financial offers and to keep their promises. If a content creator is not interested in a certain advertisement, they should confidently decline the offer, regardless of the brand’s significance.

(WAM)