Disney turns to Artificial Intelligence to enhance advertisements

In a bid to revolutionize advertising across its streaming platforms, Disney has turned to artificial intelligence (AI) to help brands create tailored commercials that match the mood of specific scenes within movies or TV shows.

The tool, powered by AI, aims to play a significant role in the company’s advertising strategy.

During a recent investor briefing, Disney CEO Bob Iger revealed that the ad-supported version of Disney Plus has attracted over a thousand advertisers in the first quarter alone, marking a tenfold increase since its launch.

Iger stated, “Our groundbreaking approach in technology ensures that our live-streaming services will be the go-to destination for brands in the coming years.”

Disney has spent years refining its advertising technology, specifically designed for live-streaming. By utilizing AI, the company aims to enhance the ad experience for viewers while providing advertisers with better opportunities to connect with their target audience.

The AI-powered tool will help brands create advertisements that seamlessly integrate with the content, ensuring a more immersive and personalized viewing experience.

This move by Disney highlights the increasing reliance on AI technology in the advertising industry, as companies seek to deliver more targeted and engaging advertisements to consumers.

With AI’s ability to analyze data and predict viewer preferences, brands can create advertisements that resonate with their audience on a deeper level.

As Disney continues its focus on enhancing the ad-supported version of Disney Plus, it is clear that AI will play a pivotal role in the future of advertising within the streaming industry.

By leveraging AI technology, Disney aims to stay at the forefront of innovation and provide a seamless and personalized advertising experience for its viewers.