ADNOC, E&, and Emirates continue to shine among the world’s strongest brands.

The UAE brands “Adnoc,” “E&,” and “Emirates Airlines” have continued to shine in Brand Finance’s global list of the strongest and most valuable 500 brands in the world for 2024, with a total value of 33.5 billion dollars for the three brands, an increase of 12.8% compared to 29.7 billion dollars in 2023, and an increase of about 10 billion dollars from 23.9 billion dollars in 2021, while the value of the three brands reached 27.6 billion dollars in 2022.

The brand list for “Etisalat” Group classified it as the strongest brand in the telecommunications sector worldwide and the strongest in the Middle East region, with a score of 89.4 out of 100 points and a value of $11.68 billion for the “Etisalat” brand, and a total value of the group’s brand portfolio of $17 billion. “Etisalat” ranked 177th globally.

According to the report, the value of Abu Dhabi National Oil Company (ADNOC) reached 15.2 billion dollars, an increase of 7%. It has tripled since 2017 and climbed 10 positions in the 2024 ranking to become 128th globally. It is now the second-ranked company in the Middle East, after Saudi Aramco, with a value of 41.6 billion dollars. ADNOC’s rating has also improved from “AA+” last year to “AAA-“.

The brand of “Emirates Airlines” achieved a record leap, reaching 344 globally, an increase of 118 positions. The brand value also jumped by 29.4% to $6.6 billion. Among airlines, it ranked fourth globally. The brand evaluation for “Emirates Airlines” rose to AAA compared to its previous rating of AA+.

Globally, Apple has regained its title as the most valuable brand in the world with a value of $517 billion, followed by Microsoft with a value of $340 billion, then Google with a value of $333.4 billion. Amazon, which relinquished its first place position in last year’s ranking, has dropped to fourth place this year with a value of $308.9 billion. Samsung comes in fifth place with a value of $99.4 billion. Meanwhile, Tesla’s brand has dropped out of the top ten list, falling to 18th place globally, after a 12% decrease in brand value to $58.3 billion.