Are AI Robots Hijacking Online Search Results?

According to a recent report by the market research firm Gartner, online search engines are expected to decline by up to 25% due to artificial intelligence.

According to the report, the main factor in the decline of the online search engine market is the strong rise of generative AI tools such as chatbots, image generation tools, and other similar tools.

With this anticipated shift, Gartner advises companies to consider adjusting their marketing channel strategies because Generative AI solutions will become alternative search engines, on which users will rely on to ask questions, inquire, and get answers faster and easier than traditional search engines.

Many companies today rely on content marketing strategy to reach their target audience by appearing in search results or purchasing paid advertisements on search result pages.

Although large companies operating in the field of online research may not prefer these expected changes, it is notable that these same companies are currently offering some of the most famous generative artificial intelligence services, such as Google Gemini and Microsoft Copilot.

It is expected that companies providing these services will resort to placing advertisements and sponsored links within their services to cover operating costs and generate profits.

This change may also open the door for the emergence of competing services to traditional search engines such as the new search engine Perplexity, as the company OpenAI, which is behind the famous ChatGPT robot, plans to launch an online search service according to recent reports.

The company also stated that search engine algorithms will favor high-quality content due to the increase in content generated using artificial intelligence.