Contraction in Mobile Sales in China

China’s mobile phone market has plummeted despite a resurgence in global economic growth following the COVID-19 pandemic.

The latest official statistics in China revealed that OPO acquired the largest share of shipments that arrived in China, at 19.6%.

On the other hand, the estimates of Counterpoint and Canalys – based on sales and shipping data – narrowly outperformed Apple in the last three months of last year following the release of the iPhone 14 and iPhone 14 Pro.

China’s smartphone market suffered a contraction of more than 10% over most of last year, with sales of Android phones falling sharply – such as those produced by Obo – eventually extending the influence to Apple’s iPhone range. Canales said shipments to mainland China fell 11% in the first quarter compared to the previous year, hitting first quarter lows in a decade.

Statistics reported that price cuts for the iPhone 14 Pro Max and iPhone 14 Pro supported sales in February, although the rollout of the new yellow iPhone 14 failed to make a significant impact.

For its part, OBO was able to sell more premium devices than expected last quarter, as the company benefited from the return of its sub-label “OnePlus” to the domestic market, as well as the market welcomes its folding devices.

Official data revealed that smartphone production fell 13.8% in the world’s second-largest economy this year despite a recovery in the macroeconomic economy.