Dubai is leading the growth of luxury branded real estate

Dubai leads the way in luxury brand development, particularly in real estate projects, more than any other place in the world, according to CNN.

The website highlighted the increasing number of projects in Dubai, with 51 completed projects and 48 still in progress, according to the real estate company “Savills”.

Savills reported a 160% increase in branded residential schemes in the past decade, and it is expected to double globally by 2030.

Branded residences are residential complexes that incorporate the design and service style of a specific brand, often located adjacent to or within a branded hotel or resort.

These residences have access to all luxurious hospitality facilities, but retain complete privacy in their own living space. Examples of branded properties in Dubai mentioned in the article include “Bvlgari Residences” and “Armani Beach Residences.”

The article also mentioned the rise of off-plan property sales in Dubai, where buyers purchase homes before construction begins, based on the location, floorplans, offers, and specifications. Deposits for off-plan purchases often exceed one million dollars for luxury properties.

Despite branded residences being a small part of the overall real estate market, the sector is expanding rapidly due to high demand from buyers and developers.