E& and Cisco support digital transformation in the UAE.

Etisalat signed a memorandum of understanding with Cisco to provide sustainable digital transformation services for companies in the United Arab Emirates.

The memorandum outlines the principles through which the two companies intend to cooperate in digital service projects in the market and in serving customers from institutions, small enterprises, and medium-sized companies. This will be achieved by enhancing collaboration to develop innovative products and improve the capabilities of managed services.

Masoud Sharif Mahmoud, the CEO of the company, said:

“This collaboration represents an important step in the company’s journey to achieve its vision of contributing to enhancing communication and sustainability solutions in the United Arab Emirates. It is a result of the mutual desire between both parties to improve service quality and enhance available digital solutions. Through this partnership, we also aim to provide managed communication solutions that support our customers’ digital transformation efforts and contribute to the growth of their businesses.”

He added:

“We believe that the use of advanced communication technologies is the foundation for the continued success of businesses, and we are pleased to collaborate with Cisco to help our clients achieve their business goals, while adhering to sustainability principles, paving the way for growth and operational efficiency, and making a positive impact on the local economy and society.”

According to Reem Asaad, Deputy CEO of Cisco in the Middle East and Africa region:

“Our collaboration emphasizes our dedication to providing innovative solutions for companies in the UAE. Together, we aim to drive digital transformation and help our customers achieve their sustainability goals. We will unite our expertise to build a strong foundation that supports the growth and digital evolution of companies in the UAE.”

The two companies employ their strengths within the framework of this strategic alliance, combining the widespread presence of “Etisalat” in different markets with the strong infrastructure and innovative technology solutions possessed by “Cisco”. The collaboration aims to provide more efficient and effective advanced communication solutions, contributing to enhancing the customer experience and enabling their growth, while supporting their digital transformation journey.