Enhancing Digital Security in Malaysia through Kaspersky’s Barrow Campaign

Kaspersky, a well-known cybersecurity brand, launched the Barrow campaign to promote the importance of digital security solutions for consumers in Malaysia. The campaign aims to address statistics of concern about the failure to adopt safety solutions and increase phishing attacks in the country.

Recent research has shown that 70% of consumers in Southeast Asia recognize the need for security solutions in their smartphones, but only 26% have actually installed them.

According to the Kaspersky Anti-Phishing System, Malaysia ranks third among the three countries that have experienced the highest number of phishing attacks in Southeast Asia. Just last year, the system blocked 8.2 million phishing attempts targeting Malaysian users. This underscores the urgent need to strengthen individuals’ digital defence against cybercrime.

To address this problem, Kaspersky introduced the Barrow campaign, which motivates users to protect their devices by providing exciting awards such as travel packages and the latest mobile devices. Participants can join the campaign by purchasing Kaspersky products for consumers from online accredited stores and traditional stores.

Kaspersky offers a range of security packages designed to meet different needs, including Kaspersky Standard, Kaspersky Plus, Kaspersky Premium + Support. These packages provide protection for 1 to 5 devices and come at different prices.

By participating in the Barrow campaign and choosing Kaspersky’s trusted consumer solutions, users not only put their digital security first, they also have the chance to win exciting awards. This campaign is a call to serious attention by Malaysians to the need to take Internet security seriously and protect their personal data from cybercrime.