Google Brings Artificial Intelligence to Retailers

Google has released several new tools for retailers who use artificial intelligence to enhance online shopping experiences and other retail operations.

The new product range includes the Conversational Commerce Solution, which consists of artificially intelligent chatbots that retailers can use on websites and mobile applications.

Virtual agents engage in conversations with shoppers in their native language and provide product recommendations based on individual shopper preferences.

Large advanced language models like PaLM utilize virtual agents that can be customized and adjusted using data from retailers, such as product listings and websites.

Google said, “Artificial general intelligence has transformed in just one year from a scarcely known concept to one of the rapidly evolving capabilities in all technology, and artificial intelligence has become an important part of the agendas of many retailers.”

Google has announced a new set of menu tools and content enrichment that benefit from generative artificial intelligence models to automatically create product descriptions, descriptive data, and classification suggestions through just one product image.

The group also enables retailers to create new product images from existing products, or use product descriptions as the basis for artificially generated product images.

Google’s offerings are the latest example of the increasing impact of generative AI on the retail industry.

Amazon first introduced an AI tool for sellers in September, and the recent shopping season witnessed the implicit integration of advanced technology by many retailers.

The company states that the advantage based on the large linguistic model enhances the quality of product search operations, which is part of the group announced by Google.

The company also stated that the feature is currently available for selected stores, with its general availability expected later this year.

The company has recently revealed artificial intelligence products that also include tools to enhance customer service systems for retailers and expedite product indexing processes.

Traditional stores also gain new potential for artificial intelligence through Distributed Cloud Edge, which is a self-managed device set to reduce information technology costs and resource investments regarding retail artificial intelligence.

The recent announcement of modern artificial intelligence tools comes just days before the start of the Annual Conference of the National Retail Federation in New York City.